Tailored, Data-Driven Marketing Helps Grow OiA

November 28, 2014

David A. Dierolf, Vice President of Performance Development (left), and Creighton Cook, Senior Director of Business Development (right), Outpatient Imaging Affiliates by Patricia Chaney Over the years, the profitability of imaging services has shifted back and forth between hospitals and freestanding imaging centers. Decades ago, hospitals dominated the imaging market, primarily providing inpatient services with […]

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What Do Doctors Want from Your Organization? (Part 3 of 5)

April 16, 2013

We continue our look at the reasons why doctors want to be hired by healthcare organizations and at the various issues and factors behind hiring physicians. As Karen Minich-Pourshadi asks in her March 2013 article for HealthLeaders magazine, Exactly why do doctors favor employment over a joint-venture partnership? One reason is obvious: saving money. Britt […]

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