In the social media era, pharma detailing should go online

pharmaceutical detailing

Here’s an interesting tidbit from Dr. Bryan Vartabedian, a pediatric gastroenterologist at Texas Children’s Hospital/Baylor College of Medicine.  Dr. Vartabedian, who writes an intriguing blog called 33 Charts, posted an interesting item this week about the need for pharmaceutical companies to find a new, sophisticated ways to shift detailing online. Why does pharma need to […]

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