business development

Tailored, Data-Driven Marketing Helps Grow OiA


David A. Dierolf, Vice President of Performance Development (left), and Creighton Cook, Senior Director of Business Development (right), Outpatient Imaging Affiliates by Patricia Chaney Over the years, the profitability of imaging services has shifted back and forth between hospitals and freestanding imaging centers. Decades ago, hospitals dominated the imaging market, primarily providing inpatient services with […]

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