Social Media

Cardiology practice tests out concierge package deals

November 12, 2012

Right now, concierge medicine is largely offered by primary care doctors.  It seems,  however, that specialists are catching on as well. According to cardiovascular marketing blog The Main Artery, cardiologists are rolling out concierge packages too. One example comes from the Pacific Heart Institute in Santa Monica, CA, where cardiologists have begun offering services ranging from […]

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“Health 2.0” initiatives show their worth

October 29, 2010

Data, analytics and social media collaboration tools such as social networks and blogs continue to be hot topics in the healthcare world. Proponents of using these tools in healthcare, an idea dubbed “Health 2.0,” insist that such efforts can lower costs and improve patient care. One of the biggest issues with these tools, however, has been […]

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In the social media era, pharma detailing should go online

October 25, 2010
pharmaceutical detailing

Here’s an interesting tidbit from Dr. Bryan Vartabedian, a pediatric gastroenterologist at Texas Children’s Hospital/Baylor College of Medicine.  Dr. Vartabedian, who writes an intriguing blog called 33 Charts, posted an interesting item this week about the need for pharmaceutical companies to find a new, sophisticated ways to shift detailing online. Why does pharma need to […]

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