Q&A: UnityPoint tackles vaccine hesitancy through targeted and fact-based messaging

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Vaccine hesitancy continues to be one of the top challenges facing public health officials during the COVID-19 pandemic. Despite some national education campaigns, the task of convincing skeptical patients and staff to get vaccinated has largely fallen on local providers.

Vaccine hesitancy continues to be one of the top challenges facing public health officials during the COVID-19 pandemic. Despite some national education campaigns, the task of convincing skeptical patients and staff to get vaccinated has largely fallen on local providers.

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