What Do Doctors Want from Your Organization? (Part 1 of 5)

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With healthcare’s continued paradigm shift evolving in unpredictable ways, a new trend is taking root in the industry, one that will drastically redefine how organizations align themselves in the future.

As Karen Minich-Pourshadi explains it in the March 2013 issue of HealthLeaders magazine, “In the years to come, experts may look back on healthcare reform as the time that not only made improvements in the quality of patient care and sparked efforts to reduce costs, but also when doctors traded their independent practices for hospital employment.”

Simply put, physicians want you to hire them. The Bureau of Labor Statistic concluded that the number of physicians and surgeons seeking employment with hospitals would “grow by 24 percent from 2010 to 2020, nearly twice the rate of growth for all other occupations.”

Robert Shapiro, CPA, senior vice president and CFO of the North Shore-Long Island Jewish Health System in Great Neck, N. Y., advises his fellow healthcare leaders “to grab the opportunities when they occur. I’m not referring to buying practices; I’m just referring to employing physicians.” His organization has hired one-third of its 2,600 physicians in the last 18 months alone, Minich-Pourshadi writes.

Shapiro added, “We are getting ready for what we feel is the future. The thing is, if you truly believe that things are changing quickly in your market, then you have to act. Your marketplace will dictate how quickly you act and how much you spend. But after that we have to go through a process of rationalizing what people are doing, making sure that redundancies are dealt with.”

The key to making the best possible physician hires is to know what the physician wants and to make sure those reasons align with your organization’s goals and mission. Minich-Pourshadi explains, “If the hospital’s financial and clinical goals aren’t clearly defined and the physician’s rationale for employment isn’t clearly understood, then the employment arrangement can be disjointed from the outset, causing poor performance or an expensive termination of the agreement.”

Over the next few days, we’re going to be looking at what physicians want from your organization and how you can maximize the effectiveness of your hiring practices.

As the article warns, “…if rushed, employing a physician can actually decrease organizational alignment and ultimately impact the bottom line.”

On Monday, we’ll look at why physicians want to be employed with your organization. Until then, what are your thoughts on this matter? Has your organization been hiring more physicians in the last few years? How has this affected your leadership goals and vision?

-by Pete Fernbaugh

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